Success starts with a strong foundation.
These are the most common challenges faced with email marketing campaigns.
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Spam Complaints
Even those who opt in for your communications can change their mind or forget they signed up. A segment of every brand’s audience can also be “chronic complainers”, a group that can easily harm your sender IP’s reputation – and damage your future email campaign success. You want to ensure those likely to complain don’t get a chance.
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Invalid Emails
How many legitimate signups to your email list are plagued with outdated email addresses, typos, or malicious emails? Reach the right person all the time every time, by cleaning out those bad records. Pair with our Email Append Product to fill in missing data.
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Spam Traps
Honey pots and spam traps are email addresses used specifically to detect spam behavior and non-compliance. It’s like an FBI wiretap to your phone. You don’t want to have those email addresses on your list.
AWI’s Email Hygiene to the Rescue!
How does our Email Hygiene Service work? Using our email suppression database, we cross-reference email addresses and clean your list. This means we look for non-compliant email addresses, which can affect your email domain and sender reputation, and remove them. The last thing you need is for your email campaigns to land in the spam folder for legitimate leads – making it harder to reach new prospects.
Fortunately, our Email Suppression Database consists of hundreds of millions of undeliverable emails to review against your file before launching a campaign.
Our Hygiene Services Include:
Verification, Validation, and Suppression Services
Identification of malicious records in your email list.
Identification of low-quality records in your email list.
Disciplined hygiene results in the improvement of sender IP reputation.
Our Email Hygiene Services identify the following types of email addresses:
Valid
Known Complainers
Unknown
Honey Pots and Spam Traps
Invalid
Non-Compliant Emails
Global Campaign Opt-Outs
Don’t Launch Your Next Campaign Without Speaking With Us First
Are higher bounce rates bringing you down? Increase deliverability of your email campaigns – and their success – using our Email Hygiene Services.